How to choose your real estate agency ?

You're embarking on a real estate project, either buying or selling, and have decided to hire a real estate agency!
(If you're still unsure, this article might help you decide whether to go it alone or seek professional help.)
So, you'll be working with an agency for this project. But as you start researching, you'll quickly realize that there are many real estate professionals in Morocco!
How then do you make the right choice to achieve your goal under the best conditions? How can you be sure to choose the best real estate agency?
Here are some tips to help you see more clearly and choose the right real estate agency.
6 essential criteria for choosing your real estate agency
The real estate market in Morocco is not highly regulated, leading to a plethora of intermediaries of varying qualifications. It's better to take the time to do your research to find the gem that will effectively support your project.
Being on the same wavelength
Will your priorities be those of your real estate partner? This is what you need to ensure! A real estate agent's time is limited, and they tend to focus on the projects they believe will conclude the quickest.
Clarify things with them from the first meeting! Share your deadlines, obligations, and any constraints. This will help you assess if you're facing the agency that meets your expectations.
Also, signing a sales mandate with your agency will encourage them to focus on your project, especially if it's exclusive!
Knowledge of the sector
Whether you're looking to sell your property or buy one, knowledge of the neighborhood is crucial. A well-established agency in an area will have a good grasp of market prices and their evolution. If you're looking to buy, they'll likely have more properties in their portfolio. If you're selling, their knowledge of the area will allow them to immediately identify the strengths of your apartment or house to enhance its value.
The agency's reputation
Word of mouth is a great way to form an opinion about real estate professionals. Don't hesitate to ask your circle about their experiences with different agencies. Also, browse the web to read customer reviews. The e-reputation of an agency is also a good indicator. Are the comments positive? Also, analyze the agencies' responses to negative reviews, as this can be telling of their customer feedback management.
Professionalism and trust
Your initial interactions with your future real estate agent should not leave room for doubt. While it can sometimes be hard to form an opinion after just one meeting, certain signs can be telling. Did the agent ask you enough about your project? Were their questions relevant? Was the inspection of your property thorough? Were the photos taken carefully?
Feel free to ask questions to clear up any doubts and understand the approach they will take to meet your needs.
Communication tools
If you're approaching an agency for a sales project, this is essential. Ask about the strategies they'll use to sell your property. Check their website, social media pages, and the platforms where the agency is active. This ensures that everything possible is being done to effectively promote your property.
If you're buying, doing these checks will help you understand the agency's catalog and ensure that its scope matches your search criteria.
Tools for selecting your real estate agency
When you start looking for the ideal agency, you might not know where to begin! To save you hours on Google or calling your entire contact list for advice, Agenz does some of the work for you!
Carefully selected agencies
To be featured on agenz.ma, real estate agencies must meet certain criteria. They must have a physical office and demonstrate a minimum number of transactions in recent months. This rigorous selection ensures that our users find trustworthy professionals.
Visibility on recent sales
By viewing the list of partner agencies, you can see their recent sales. This is a good way to verify the agency's expertise in relation to the type of property in your project. It's also a great indicator of the agency's dynamism.
Search by area
The interactive price map also allows you to quickly identify properties sold in your preferred area and thus identify the active agencies there.
You are now ready to start looking for your partner agency.
Two final tips :
- 1 . Don't hesitate to consult multiple agencies to compare and compete for your choice.
- 2 . When selling a property, don't entrust your project to too many agencies! This is often a mistake. Limit yourself to a maximum of two for more effectiveness!

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